REFERRAL MARKETING
All things being equal people rather do business with people they know or know of as opposed to a stranger. Many business owners depend solely on referrals to generate business but don’t have a consistent strategy of using referrals and word of mouth to generate leads. The workshop will show you exactly how to develop a steady stream of introductions and leads.
The workshop will include:
- What is referral marketing
- How referral marketing can grow your business
- How to get introduced too hard to reach prospects
- The 5 critical rules of referral marketing
- 11 proven methods to get referrals and recommendations
- The five step blueprint to build an effective lead generation referral system that gets results.
At the end of the session the delegates will have:
- A clear understanding how to referral marketing to generate more enquires and introductions
- An effective referral strategy that can be implemented quickly and inexpensively
The session will be practical and hands on and supported with a work book, examples and templates to help swift implementation on return to the office.
Investment
Bitesize session with refreshments – £45
Durham Business Club member / Durham Office Services client – £40
Prices exclude VAT
Interested in attending multiple sessions – special discounts available – Contact the team on 0191 3755700
Presenter – Ford Henderson, More Clients Marketing
Ford has been in sales since leaving university when he joined the graduate sales training programme at General Foods and had his first taste of marketing with Tefal. Having experienced corporate life Ford launched his own office products business some 20 years ago when times were difficult and the ‘right’ customer was hard to come find.
With all the other demands of running his own company, it didn’t take long for Ford to understand how exhausting and frustrating marketing my own business could be. He saw the need to implement simple but effective, no frills, marketing techniques and now strives to pass these techniques onto other businesses across the country
