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SUMMARY:Digital Marketing - Decoded
DESCRIPTION:DIGITAL MARKETING – DECODED\nDigital Marketing enables your business to reach a far greater audience more quickly and cheaply than ever before.  Dolezal Consulting brings you a half-day workshop designed to ‘decode’ the jargon: what it means\, how it works together\, how you can use it to grow your own business. \nIn this half-day workshop includes: \nWelcome to the Digital Marketing Landscape \nIf you are going to navigate your way through the landscape\, then you’ll need a map.  This session introduces the digital marketing landscape and explains how the various tools\, tactics and territories interconnect. \nSearch Engine Optimisation and What Recent Changes Mean for You \nYour website is one of your main weapons of attraction and where your best content should live\, but if you can’t be found… how can you hope to win customers?  Google’s new Hummingbird algorithm has marketers in a spin\, but this session explains how to attract customers to your website and gain their trust\, as well as Google’s. \nDigital Marketing Tactics and How they Work with Each Other  \nThere are a variety of paid and free digital marketing tactics at your disposal\, but which to chose?  This session will introduce Pay Per Click & Online Advertising\, Social Media\, Email and Mobile Marketing – all great tools for customer acquisition and retention – low or no cost options and alternatives to print\, exhibitions and direct marketing. \nWhat Googles Analytics is Trying to Tell You \nThe great thing about digital marketing is the metrics.  It’s now easier than ever to see how effective your online marketing activities are.  Google Analytics and marketing metrics may be new to you\, so this session will guide you through web analytics and other data sources to better understand website visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them improve your digital activities. \nThis half-day session aims to give you a clear understanding of how Digital Marketing fits in with your website and current marketing activities\, as well as being an excellent introduction to the later workshops on Inbound Marketing\, Email Marketing and Social Media. \nPlease feel free to bring your laptops\, iPads and any other devices on the day. \nInvestment\n1/2 day session with refreshments and buffet lunch – £80\nDurham Business Club member / Durham Office Services client – £72\nPrices are exclusive of VAT \nInterested in attending multiple sessions – special discounts available – Contact Jessica on 0191 3755700 \nPresenter – Joanne Dolezal\, Dolezal Consulting \n \nJoanne Dolezal is lead consultant at Dolezal Consulting and a lecturer in Digital Marketing at NESMA\, helping to deliver programmes for Digital Marketing Institute and Chartered Institute of Marketing.  Joanne holds an MA Marketing and Professional Diploma in Digital Marketing.  Joanne has worked across the public sector\, private sector and with charities on marketing\, branding and communications. \nDolezal Consulting provides marketing driven business growth using an improved strategic focus\, a clear marketing plan and delivery through the best possible channels for your business and budget. \n\nBook Now\n \nSell Tickets Online through Eventbrite
URL:https://dbg.blupalm.agency/event/digital-marketing-decoded/
CATEGORIES:Business Skills Builder
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